Meet the friendly team of BeginTimes — and learn how we care and take responsibility. These very principles lie at the heart of the ESG (Environmental, Social and Governance) concept first articulated by former UN Secretary-General Kofi Annan back in 2004. Today, forward-looking organizations place sustainable development principles on the same level as customer experience, reputation and financial performance, integrating ESG values into everyday corporate life. Today the focus is on UN Sustainable Development Goal No. 15: Life on Land — the preservation of terrestrial ecosystems. Keeping pace with global trends, the BeginTimes team spent an exceptionally warm September weekend contributing to environmental sustainability. The mountain pines and blue spruces we planted will now bring beauty and fresh air to the Minsk District, enriching its natural biodiversity. The most important thing is to start to begin better times!