Exploring new and successful business ideas — a top priority for BeginTimes in its current stage of growth! We gained fresh insights into the company’s strategies and areas of activity thanks to design-thinking experts Andrey Shishko and Yuri Ravinsky. 

The name of this method speaks for itself: every person is a designer of the environment around them — an environment shaped by their own way of thinking. Together, we design how we do things. The power of this approach can be applied at every stage of creating products and services across different industries — a fact long proven by major corporations such as Apple, Deloitte, Netflix, IBM, O2, Airbnb, Procter & Gamble, Sberbank and TELE2. How can design thinking help a company? We came together to hear everyone’s opinions, define customer needs and identify their pain points — developing new products and services that meet strong market demand. Even the smallest idea (at first glance!) from one person can turn into a strong commercial concept. The key point is not to be afraid to voice that idea for open discussion — no criticism, just lots and lots of ideas! This is so-called generation stage, when the company gathers and studies all suggestions from employees. Even the most fantastic and improbable ones are welcome. Conquer space? — Why not! A couple of hours of brainstorming — and our board was already covered with over 60 ideas, displayed as a tag cloud. 

Full of enthusiasm, we move on to the next stage — focusing on those proposals that meet the three core principles of design thinking: business value, human benefit and technical feasibility.