On 18 October, SALESCONF UPGRADE took place in Minsk — and #begintimesteam was right there, where ideas are born. 

Marketing, sales, leadership, communication — it all comes down to one thing: business today is built on purpose and people. 

Here are a few insights that particularly resonated with us:
Content = Trust
Instagram is not just a platform; it’s a mirror of your brand. It’s important to be alive: show the team, the leader, personal stories, humour and good deeds. Leadership involvement in promotion boosts both attention and loyalty.

People follow people.
Good hiring isn’t just about experience — it’s about shared goals, genuine engagement and interest. Talents join not merely for tasks, but for culture — and for leaders who truly care.

Business growth begins with personal growth.
Successful companies create value, adapt quickly and constantly seek new points of scaling through feedback.

Self-presentation is not about words, it’s about energy.
When engaging with people, we sell three things: the idea, ourselves and the product. The key is not to focus on being liked, but on being useful. 

For more case studies, quotes and practical tools, check out our Telegram channel: https://t.me/begintimesnetwork 

Business — like people — grows when it learns. Such events are our way of staying in motion.